In September 2016, the french brand Zadig&Voltaire launched a new eau de parfum duet, THIS IS HER! and THIS IS HIM!. With a bohemian themed video of a rock band jamming in a parisian apartment, the commercial teaser is hands down one of the loveliest!
The smart and simple design of the two bottles complementing one another, the feminine THIS IS HER! in white glass and the masculine THIS IS HIM! in black, is such a lovely sight. Clean lines, rectangular bottles with a bumpy rock-like side that exhibits a unique avant-garde freshness.
The whole promo video is black-and-white, cheerful and without all this ultra-glamorous shiny colors usually used in perfume advertising. I, personally loved that new approach for a french perfume.
If you take some time to head to the official Zadig&Voltaire website, a whole section is dedicated to the two new fragrant creations, a video interview with the perfumers, a full description of each perfume, a music video, the making of the video, even a really fun chat box option, I just can’t get enough of it!
Such a detailed presentation of a perfume is not just smart marketing but also proof of high respect and devotion to the customer and the product itself.
Thank you Zadig&Voltaire!
I have reviewed THIS IS HER! and THIS IS HIM! in the PERFUMES section for you.