VIKTOR&ROLF BONBON
by Viktor&Rolf
It’s been quite some time since I last encountered such a powerful minimalistic perfume packaging, both the box and the bottle of Chloé’s Love Story are simple, with the ribbed bottle adding a touch of finesse.
Chloé is a high-end fashion french house, with a clean, feminine and easy-going luxurious character, so we wouldn’t expect anything less than pure luxury in a bottle when Chloé Love Story eau de parfum popped up. Imagine this new perfume as a romantic movie, boy meets girl, they fall in love and their love story unfolds in front of our eyes.
Act One:
The joyful, bright, hesperidic neroli, airy and transparent, opens up happy and fearful, just like a rapid thunderous love story. The intense floral mentality of Love Story is palpable right away, with fragile, feminine jasmine tones.
Act Two:
The volatility of Love Story eau de parfum slows down and easily transitions to a heart full of flowers, like a dewy fresh bouquet brought to the modern Juliette by her young Romeo. The heart is marginally thick, with the blend of white petals creating a soft, sensual accord. This hidden thickness enhances the perfume’s body and volume, while the neroli and orange blossom combination brings up the orange facet and a sharp feel. I loved how the flowers’ character is not overwhelming but simply a dreamy smooth layer, consistent all the way, a stage long enough to awaken the senses.
Just like our protagonist girl, the shy, aromatic jasmine steals the show, playful and serious, soft and alluring.
Finale:
As Chloé-Love Story comes to its end, the cedar wood finale develops to perfect this lovely eau de parfum. Triggered by the padlock design, we picture the lovely young couple sealing their love with a kiss, just like the impressive woody epilogue that deepens and prolongs the floral perfume.
Credits roll as a satin champagne-colored ribbon is knotted on the neck of the bottle as if to eternalise the love.
Chloé’s Love story eau de parfum is a fresh, chic, feminine scent with a touch of romantic vintage, that can be worn all day, all year long, with discrete sillage and medium to good longevity, a nice gift idea for a friend or if you want to bring a smile to your mom’s face.
photos: www.chloe.com